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Year:
2015
Industry:
Entertainment
Country:
Poland
Objective
Demonstrate Leaware’s ability to create interactive, engaging, and user-friendly applications that enhance promotional campaigns, through the development of the Grill King app for Tesco.
Meet the Client
Tesco, an international retailer headquartered in the UK, entered the Polish market in 1995. Over the years, Tesco had a widespread presence in Poland with various store formats and an online shopping service. However, despite the extensive cost-cutting and streamlining attempts, Tesco announced its intention to sell all its operations in Poland in 2019, which were acquired by Salling Group in 2020.
Historical Background
& Current Situation
Tesco, one of the most prominent supermarket chains in Poland, wanted to promote their grilling products in a new and engaging way to create a unique customer experience. They reached out to Leaware to develop a mobile application that would allow users to participate interactively in the promotion, leading to the development of the Grill King app.
Challenge
With the increasingly competitive retail market, Tesco sought to create an engaging and interactive promotional campaign for their grilling products. The challenge was to develop an application that would not only promote the products but also create a fun, interactive experience for the users.
Solution
Leveraging Xamarin, Leaware developed the Grill King app for both iOS and Android platforms. The app allows users to take a picture and transform it into a Grill Master shape, creating a fun, unique experience tied to Tesco’s promotional campaign.
Technology
Platform
Benefits of the App
Results
While the exact download figures remain confidential, feedback from users has indicated high engagement levels and a positive reception. Tesco reported a noticeable increase in the sales of their grilling products during the promotional campaign, indicating the app’s success in boosting their promotion.
Data and Evidence
While we respect Tesco’s decision to keep the exact figures confidential, it was reported that during the promotional campaign, Tesco saw a significant increase in customer engagement and sales of grilling products.
Lessons Learnt
The success of the Grill King app project reaffirms the power of interactive promotional campaigns. It also underlines the importance of understanding the client’s goals and audience to create a tool that resonates with users and achieves the desired promotional goals.
It’s evident that fun, interactive apps can significantly boost engagement and sales during promotional campaigns. As we move forward, we’ll continue to harness these insights to create effective, user-friendly applications for our clients.
With Monkey Run – Banana Chase, Leaware showcased its ability to merge fun and technology, creating an innovative gaming experience that stands out in the market. This project highlights the company’s commitment to pushing technical boundaries while maintaining a keen focus on user engagement and enjoyment. It serves as a testament to Leaware’s expertise in developing unique, technologically advanced solutions.
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Poland
+48 223781522
ask@leaware.com
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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