Yves Rocher mobile app: a game that increased leads by 20%

Business context

Yves Rocher is a well-known cosmetics brand headquartered in France, with a presence in the Netherlands as well. For decades, it has built its position around a botanical approach to skincare, colour and fragrance, targeting millions of women worldwide.

In 2015, as the beauty industry became increasingly digitalised, traditional promotional campaigns were losing effectiveness. The brand needed a fresh, interactive format that would expand its reach among digital audiences, strengthen online brand awareness and, at the same time, serve as an effective lead generation channel — without moving away from the brand values of nature and simplicity.

Challenge

The main challenge was to create a unique, lightweight promotional app that would act as a lead generator. The concept had to capture attention immediately, offer simple rules and a short onboarding time in order to maximise user participation and organic sharing.

It was also essential to translate the brand’s personality into the mobile experience and ensure measurable campaign results. The solution had to run smoothly across a wide range of Android devices while delivering consistent branding and a clear conversion path from engagement to leaving contact details.

Solution

Leaware developed a mobile app for Yves Rocher based on a simple, engaging game: the user guesses a phrase based on lip movement. This concept combined entertainment with the beauty context, was intuitive and immediately understandable, which supported fast attention capture and a high game completion rate.

The user journey was designed to guide users smoothly from a short interaction to the brand’s marketing activities, including clear calls to action and a contact form. As a result, the app served both as a vehicle for promotional content and as an effective tool for collecting data.

The technology layer was built using Xamarin for Android, which accelerated delivery and ensured consistent performance and animations across different device models. Particular care was taken to keep the app lightweight and the interface simple, reducing the barrier to entry for mobile users.

The result was a noticeable improvement in performance indicators: within the first six months, the app exceeded 4,000 downloads while maintaining a high level of engagement. The project led to a 20% increase in online leads and strengthened Yves Rocher’s visibility in the mobile channel.