Hempel - leaware.com

Trust is earned

Year:
2018

Industry:
Services

Country:
Poland

Objective

Our primary objective was to showcase our ability to develop an innovative artificial intelligence (AI) application that could engage potential customers and gather valuable data at trade fairs.

Meet the Client

Hempel is a global supplier of paint and frequently participates in trade fairs worldwide. Being an experienced exhibitor, Hempel realized the challenge of engaging potential customers at their trade fair stands and sought a digital solution to this problem.

Historical Background
& Current Situation

To maintain their competitive edge and stand out at busy trade fairs, Hempel decided to explore the potential of AI and facial recognition technology for an interactive and modern customer experience.

Challenge

Our challenge was to create a virtual application that was not only fun and engaging, but also showcased Hempel as a modern and innovative company. The application needed to utilize facial recognition technology to determine customer interest and emotions, essentially gauging the customer’s reaction to the company’s portfolio.

Solution

Capitalizing on our expertise in AI-based app development, we created Hempel Smile. This unique application, based on AI algorithms, detects and analyzes faces of potential customers, providing estimates of their age, sex, and emotions. The friendly and modern interface served as a unique attraction for trade fair visitors.

Technology

Platform

Benefits of the App

The Hempel Smile app provided numerous advantages:

· Attracted and engaged potential customers through face detection and analysis.

· Provided valuable data on the customers’ age, gender, and emotional reactions for analysis.

· Labeled and provided an ID for each detected face, offering further details on the number of times a face was detected, the age bracket, and the likelihood of the user experiencing a particular emotion.

Results

The Hempel Smile app was a success at the trade fairs, attracting over 2,000 people to the Hempel stand. It successfully recorded the facial expressions of the intrigued passersby, providing valuable data on their age, emotions, and gender for potential use in future projects.

Data and Evidence

The effectiveness of the Hempel Smile app is evidenced by the number of people it attracted to the Hempel stand, and the vast amount of valuable data it was able to collect. Over 2,000 visitors were attracted to the stand and their emotional responses were recorded, providing insights into the general audience response to Hempel’s offerings.

Lessons Learnt

Through the development of the Hempel Smile app, we gained valuable insights into integrating AI and facial recognition technology in app development. The project reinforced our belief that innovative, interactive, and user-friendly solutions can significantly enhance customer engagement and experience.

The Hempel Smile app project highlights our expertise in creating AI-based applications that attract and engage customers while gathering valuable data for analysis. Our successful collaboration with Hempel demonstrates our ability to deliver innovative and effective digital solutions that meet and exceed client expectations.

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Equipped with expertise in app development, Leaware has consistently delivered high-quality work. The team has proven itself to be a true and valuable partner by building trust and remaining flexible.

The final version has seen an increasing volume of downloads with each feature release, raising the platform's value proposition. Beyond an outsourced development team, Leaware has been involved in critical decision-making processes.

They provided outstanding communication skills and excellent outputs while offering their services at a reasonable cost. Their efficiency allows them to continue partnership with the company.

Germany, Belgium
+49 24023893009
ask@leaware.com

Denmark
+45 21671778
ask@leaware.com

Poland
+48 223781522
ask@leaware.com

Serbia
+38 1653980110
+38 163332268
ask@leaware.com

Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł

Germany, Belgium
+49 24023893009
ask@leaware.com

Denmark
+45 21671778
ask@leaware.com

Poland
+48 223781522
ask@leaware.com

Serbia
+38 1653980110
+38 163332268
ask@leaware.com

Germany, Belgium
+49 24023893009
ask@leaware.com

Denmark
+45 21671778
ask@leaware.com

Poland
+48 223781522
ask@leaware.com

Serbia
+38 1653980110
+38 163332268
ask@leaware.com