Year:
2018
Industry:
Services
Country:
Poland
Objective
Our primary objective was to showcase our ability to develop an innovative artificial intelligence (AI) application that could engage potential customers and gather valuable data at trade fairs.
Meet the Client
Hempel is a global supplier of paint and frequently participates in trade fairs worldwide. Being an experienced exhibitor, Hempel realized the challenge of engaging potential customers at their trade fair stands and sought a digital solution to this problem.
Historical Background
& Current Situation
Challenge
Our challenge was to create a virtual application that was not only fun and engaging, but also showcased Hempel as a modern and innovative company. The application needed to utilize facial recognition technology to determine customer interest and emotions, essentially gauging the customer’s reaction to the company’s portfolio.
Solution
Capitalizing on our expertise in AI-based app development, we created Hempel Smile. This unique application, based on AI algorithms, detects and analyzes faces of potential customers, providing estimates of their age, sex, and emotions. The friendly and modern interface served as a unique attraction for trade fair visitors.
Technology
Platform
Benefits of the App
The Hempel Smile app provided numerous advantages:
· Attracted and engaged potential customers through face detection and analysis.
· Provided valuable data on the customers’ age, gender, and emotional reactions for analysis.
· Labeled and provided an ID for each detected face, offering further details on the number of times a face was detected, the age bracket, and the likelihood of the user experiencing a particular emotion.
Results
The Hempel Smile app was a success at the trade fairs, attracting over 2,000 people to the Hempel stand. It successfully recorded the facial expressions of the intrigued passersby, providing valuable data on their age, emotions, and gender for potential use in future projects.
Data and Evidence
The effectiveness of the Hempel Smile app is evidenced by the number of people it attracted to the Hempel stand, and the vast amount of valuable data it was able to collect. Over 2,000 visitors were attracted to the stand and their emotional responses were recorded, providing insights into the general audience response to Hempel’s offerings.
Lessons Learnt
Through the development of the Hempel Smile app, we gained valuable insights into integrating AI and facial recognition technology in app development. The project reinforced our belief that innovative, interactive, and user-friendly solutions can significantly enhance customer engagement and experience.
The Hempel Smile app project highlights our expertise in creating AI-based applications that attract and engage customers while gathering valuable data for analysis. Our successful collaboration with Hempel demonstrates our ability to deliver innovative and effective digital solutions that meet and exceed client expectations.
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Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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