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Year:
2015
Industry:
Traveling & tourism
Country:
Belgium
Objective
Our primary objective was to develop a fun, user-friendly application integrating photography, augmented reality (AR), and social media sharing for cycling enthusiasts.
Meet the Client
Flandrien Cam is an app designed for overlaying cycling-related objects onto photos. It provides a platform for users to engage with cycling events, plan routes, learn about points on a map, and contribute to the marketing of regional events. The app leverages GPS and mapping technologies, like Google Maps and Open Maps, offering both online and offline functionalities.
Historical Background
& Current Situation
Understanding current trends, Leaware took up the challenge to develop Flandrien Cam, intending to propagate cycling events and engage users in a unique, entertaining way.
Challenge
The customer’s requirement was to popularize cycling events by offering cycling enthusiasts the opportunity to take pictures with cycling overlays, transform into a ‘Flandrien’ – a persistent, all-weather cyclist – and share these images on social media.
Solution
In the development of Flandrien Cam, Leaware made several improvements to our internal process, which reflected in the app’s user-friendly interface. The app’s filters allow users to transform into a Flandrien and share their photos on social media platforms like Facebook, Twitter, Flickr, and Instagram. Furthermore, users can connect to any system and store data offline, enabling the app to function without constant internet access.
Technology
Platform
Benefits of the App
Flandrien Cam offers numerous benefits:
· Creates a marketing buzz around bicycle races.
· Promotes emotional engagement and generates positive feelings in users.
· Introduces a new form of communication with fans.
· Educates fans about the history of cycling races.
· Provides information about cycling races.
· Enables fans to identify with cycling races.
· Disseminates information about cycling races via social media channels.
Results
Flandrien Cam has achieved significant success since its launch:
· A year after its release, Flandrien Cam was downloaded over 2000 times.
· Users have given positive feedback, and the app effectively disseminates information about races, thanks to the integrated social media sharing functionality.
· Flandrien Cam saw an increase in new users, largely driven by the spread of information through social media posts.
Data and Evidence
The download numbers and positive user feedback are clear indicators of the app’s success. The increase in new users, thanks to the information spread via social media posts, further underscores the effectiveness of the app’s social media integration.
Lessons Learnt
Through the development of the Flandrien Cam app, we gained valuable insights into the integration of AR, social media functionalities, and GPS technologies for a targeted user group. The project reinforced our understanding of the importance of user experience and emotional engagement in developing successful apps.
In conclusion, the Flandrien Cam app project underscores our expertise in creating unique and engaging applications that effectively combine multiple technologies. Through our successful collaboration with Flandrien Cam, we have demonstrated our ability to deliver innovative solutions that meet the evolving needs of niche user communities.
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Others Cases
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Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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