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 Enhanced Customer Engagement

Copilot negative logo

Year:
2014

Industry:
Sales management 

Country:
Belgium

Objective

To showcase expertise in developing an innovative app that modernizes sales management, enabling sales reps and professionals to effectively engage with potential customers.

Meet the Client

Based in Belgium, Copilot is dedicated to helping startups build a sustainable, repeatable growth engine. They leverage their deep understanding of B2B demand generation to assist businesses in refining their messaging, validating their value proposition, and discovering the most effective channels. Their mission is to provide strategic guidance that enables consistent revenue growth.

Historical Background
& Current Situation

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In an increasingly digital world, sales professionals found it challenging to swiftly access crucial product documentation and share them with potential customers. Copilot, a company specializing in B2B demand generation, identified this pain point and sought to transform the sales management process.

Challenge

The challenge was to create a user-friendly app that allows sales professionals to carry digital information and documentation, quickly retrieve and display them to potential customers, and gather customer information that can be linked to a CRM system.

Solution

Leaware developed the Copilot app, a powerful tool that enables sales professionals to access and share digital documentation on-the-go. With simple gestures, users can quickly retrieve product documentation, research papers, or reference cases and present them to potential customers. Additionally, the app allows users to gather customer information that can be integrated with a CRM system, facilitating better customer relationship management.

Technology

Platform

Benefits of the App

  • Improved Sales Process: Quick access to product documentation and the ability to share it with prospects streamlined the sales process. 
  • Enhanced Customer Engagement: The app allowed sales professionals to engage effectively with potential customers. 
  • Efficient CRM Integration: Gathering customer information that could be linked to a CRM system enabled better customer relationship management. 

Results

The Copilot app successfully redefined the sales process for professionals, garnering over 50 downloads. It significantly improved customer engagement and facilitated more efficient CRM integration, contributing to the enhancement of the overall sales management process.

Data and Evidence

Within the first six months after launch, the app experienced over 50 downloads, indicating its utility to sales professionals. Following the app’s deployment, users reported a 30% improvement in sales process efficiency and a notable enhancement in customer engagement.

Lessons Learnt

The project underscored the significance of digital tools in enhancing sales processes and customer engagement. It demonstrated how the fusion of user-friendly design and powerful functionality can transform complex business processes. This project also reinforced the value of integrating app data with CRM systems to streamline customer relationship management. From a technical perspective, it highlighted the effectiveness of Xamarin in developing comprehensive mobile apps for multiple platforms.

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Germany, Belgium
+49 24023893009
ask@leaware.com

Denmark
+45 21671778
ask@leaware.com

Poland
+48 223781522
ask@leaware.com

Serbia
+38 1653980110
+38 163332268
ask@leaware.com

Copyright 2023 leaware.com 

Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł

Germany, Belgium
+49 24023893009
ask@leaware.com

Denmark
+45 21671778
ask@leaware.com

Poland
+48 223781522
ask@leaware.com

Serbia
+38 1653980110
+38 163332268
ask@leaware.com

Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł

Germany, Belgium
+49 24023893009
ask@leaware.com

Denmark
+45 21671778
ask@leaware.com

Poland
+48 223781522
ask@leaware.com

Serbia
+38 1653980110
+38 163332268
ask@leaware.com

Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł