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Year:
2015
Industry:
Cosmetic
Country:
France
Netherlands
Objective
To showcase expertise in creating an innovative and engaging promotional app for a well-known cosmetics brand that boosted lead generation.
Meet the Client
Yves Rocher, headquartered in France and serving customers in the Netherlands as well, is renowned for their passion for nature and biodiversity. Over the past 60 years, they’ve established themselves as the botanists, breeders, producers, and retailers of care, colors, and perfumes, serving millions of women worldwide.
Historical Background
& Current Situation
With the rapid digital transformation of the beauty industry, traditional promotional techniques were losing their effectiveness. Recognizing this, Yves Rocher, a pioneer in botanical cosmetics, decided to modernize their promotional strategies to reach a wider audience and enhance customer engagement.
Challenge
The challenge was to create a unique, engaging promotional and lead generator app to attract more customers and make the brand more accessible to the digital-savvy audience.
Solution
Leaware developed the Yves Rocher mobile app, a simple yet engaging game where users must guess a password based on the movement of lips. The app was designed to capture the attention of the users, engage them in a fun activity, and make the brand more relatable to the digital-native customer base.
Technology
Platform
Benefits of the App
Results
The Yves Rocher mobile app proved to be a success, with over 4,000 downloads. It boosted customer engagement and served as an effective lead generator, enhancing Yves Rocher’s digital presence and contributing to its continued growth.
Data and Evidence
In the first six months after launch, the app garnered over 4,000 downloads and exhibited a high user engagement rate. This promotional app resulted in a 20% increase in online leads for Yves Rocher, contributing to a notable growth in sales.
Lessons Learnt
The project affirmed the value of novelty and interactivity in digital promotional strategies. It demonstrated how a simple yet creative app can significantly enhance customer engagement and brand visibility in the digital space. Technically, it underscored the effectiveness of Xamarin for developing engaging Android apps. From this project, Leaware learnt the importance of understanding a brand’s core values and translating them into engaging digital experiences.
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Poland
+48 223781522
ask@leaware.com
Germany, Belgium
+49 24023893009
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United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
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Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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