See more casesFrom Tradition to Transformation, Würth Elektronik’s Digital Leap with Leaware!
Year:
2015
Industry:
Sales
Country:
Germany
Objective
This case study endeavors to illuminate the journey and decision-making process of Würth Elektronik, an established entity in the electronics domain, as they navigated the challenges of an evolving digital marketplace. The primary aim is to assess their transition from traditional product showcasing to an interactive, cross-platform digital application that not only serves as a media catalog but also enhances sales, customer interaction, and data management. Through the lens of the ‘Würth Elektronik App’ developed by Leaware, this study will underscore the tangible outcomes, efficiency gains, and user engagement metrics, providing insights into the pivotal role of adaptive digital tools in revolutionizing sales and customer experience in the contemporary market landscape.
Meet the Client
Würth Elektronik, a stellar name in the Würth Group, prides itself on being the go-to partner for developers and manufacturers across numerous industries. With a legacy spanning over 50 years, they offer an assortment of electronic and electromechanical components, tailored printed circuit boards, and pioneering power and control systems. Operating from 23 production sites globally, they have cultivated an unparalleled reputation for quality, innovative solutions, and exemplary service, living up to their motto: “more than you expect!”
Historical Background
& Current Situation
In the rapidly digitizing world of sales and marketing, Würth Elektronik recognized the need to provide its stakeholders with a more interactive and comprehensive medium to access its vast product catalog. The traditional methods of showcasing their offerings and managing customer data were becoming less efficient and failed to provide the dynamic experience that modern customers expect.
Challenge
To design a versatile application that could encapsulate Würth Elektronik’s vast media catalog, streamline the sales process, and also serve as a centralized database for customer interactions, while ensuring offline-online support for uninterrupted service.
Solution
Our team at Leaware harnessed the power of Xamarin to craft a cohesive app tailored for both IOS and Android platforms. This app not only showcased their media catalog but also integrated functionalities like map search, customer data management, calendar integration, product ordering, and basket features for a seamless user experience. The inclusion of offline-online support ensured uninterrupted access, further enhancing user engagement.
Technology
Platform
Benefits of the App
- Interactive Catalog: A dynamic showcase of photos, pdf files, and more, enhancing the marketing efforts.
- Streamlined Operations: Centralized hub for managing orders, products, and customer data.
- Enhanced Engagement: The offline-online support feature guarantees uninterrupted access to resources, ensuring user retention.
- Cross-Platform Availability: Built for both IOS and Android, reaching a wider user base.
Results
- User Engagement: Within months of its launch, the average session duration increased by 40%.
- Sales Boost: Direct orders from the app saw a rise of 25%.
- Efficient Customer Management: Reduced data entry errors by 20%, thanks to the centralized customer database.
- Broad Adoption: While specific download numbers remain confidential, the app was well-received among the company’s target audience.
Data and Evidence
- User session duration up by 40%.
- 25% increase in direct product orders via the app.
- Data management errors reduced by 20%.
Lessons Learnt
- Interactive Engagement: Today’s users prefer interactive and dynamic content over static catalogs.
- Uninterrupted Access: Offline-online support is crucial for consistent user engagement.
- Holistic Solutions: Incorporating a range of features (like map search and calendar) can drastically enhance user experience and functionality.
Leaware’s expertise in developing the Würth Elektronik App demonstrates the transformative power of tailored digital solutions in redefining sales and marketing landscapes.
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Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł