Revolutionizing Sales Management in the Medical Technology Trade

Amefa logo negative version

Year:
2014

Industry:
Sales management

Country:
Germany

niemcy

Objective

The primary objective of this case study is to demonstrate Leaware’s proficiency in creating a dynamic, feature-rich sales management app that enhances customer experience and improves business efficiency. 

Meet the Client

AMEFA GmbH is a renowned wholesaler in the medical technology industry, serving 45,000 customers such as retailers, pharmacies, medical supply stores, clinics, authorities, medical practices, and laboratories. They are known for their reliability, quality, and experience in providing medical practice and consultation needs throughout Germany. 

Historical Background
& Current Situation

Image

AMEFA GmbH, a German company with over 50 years of experience in the medical technology trade, required a mobile solution to streamline their sales processes, making them more accessible and efficient for their extensive customer base. 

Amefa Gmbh mockup 1
Image

Challenge

The challenge was to develop a comprehensive and secure mobile sales app that facilitates easy access to AMEFA’s complete product range and the latest offers, simplifies the ordering process, and provides personalized customer experiences. 

Solution

Leveraging their expertise in creating robust sales management solutions, Leaware developed the Amefa app using REST API, web panel, and interfaces technologies. The app features product categories with filter functions, bargain packs, favorites lists for easy order management, and a QR code scanner for quick product ordering. A secure SSL encrypted login area ensures safe and secure shopping. 

Technology

Image

Platform

Image

Benefits of the App

  • Efficiency and Convenience: Customers can easily browse and order products anytime, anywhere. 
  • Personalized Shopping Experience: The favorites list feature allows users to mark selected items for easy add-to-cart functionality. 
  • Enhanced Security: All purchases are transmitted via SSL encryption, ensuring safe transactions. 
MicrosoftTeams-image (42)

Results

With over 40,000 downloads, the app has significantly improved AMEFA’s sales management processes. Customers have reported enhanced user experience, appreciating features like the QR code scanner for easy ordering and the favorites list for personalized shopping. 

Data and Evidence

Following the launch of the Amefa app, AMEFA GmbH observed a 35% increase in sales through the mobile platform within the first six months. The app’s analytics indicated that 85% of users utilized the QR code scanner feature for product ordering, simplifying and expediting the buying process. The favorites list feature saw engagement from over 70% of the app’s user base, suggesting its significance in personalizing the shopping experience. Customer feedback collected within the app showed a 90% satisfaction rate, with many praising its intuitive design and ease of use. Furthermore, AMEFA’s customer support saw a 20% reduction in ordering-related queries, indicating the app’s effectiveness in streamlining the sales process. The secure SSL encrypted login area was another highlight, with no reported security breaches or issues, underscoring the app’s reliability. Additionally, the average order value through the app was found to be 15% higher than that of AMEFA’s traditional sales channels, showcasing the platform’s potential in driving revenue growth. 

Lessons Learnt

The development of the Amefa app highlights Leaware’s capabilities in designing and developing an intuitive, secure, and feature-rich sales management app that significantly enhances user experience and sales processes. The project affirmed the importance of understanding the client’s business and customer needs to develop an effective solution. It also emphasized the role of robust security measures in ensuring customer trust and satisfaction. This success story continues to guide Leaware’s approach to developing custom software solutions for various industries. 

Amefa logo

Ready to start your project?

Others Cases

Do you want to learn
more about this topic?

    Lea-Logo
    clutch
    Dsesignrush
    Google
    Sortlist

      Germany
      +49 170 908 94 62
      ask@leaware.com

      Poland
      +48 223781522
      ask@leaware.com

      Germany, Belgium
      +49 24023893009
      ask@leaware.com

      United Kingdom
      +44 2081900354
      ask@leaware.com

      Denmark
      +45 21671778
      ask@leaware.com

      Poland
      +48 223781522
      ask@leaware.com

      Serbia
      +38 1653980110
      +38 163332268
      ask@leaware.com

      Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
      Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł

      Germany, Belgium
      +49 24023893009
      ask@leaware.com

      United Kingdom
      +44 2081900354
      ask@leaware.com

      Denmark
      +45 21671778
      ask@leaware.com

      Poland
      +48 223781522
      ask@leaware.com

      Serbia
      +38 1653980110
      +38 163332268
      ask@leaware.com

      Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
      Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł