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Year:
2014
Industry:
Sales management
Country:
Germany
Objective
The primary objective of this case study is to demonstrate Leaware’s proficiency in creating a dynamic, feature-rich sales management app that enhances customer experience and improves business efficiency.
Meet the Client
AMEFA GmbH is a renowned wholesaler in the medical technology industry, serving 45,000 customers such as retailers, pharmacies, medical supply stores, clinics, authorities, medical practices, and laboratories. They are known for their reliability, quality, and experience in providing medical practice and consultation needs throughout Germany.
Historical Background
& Current Situation
AMEFA GmbH, a German company with over 50 years of experience in the medical technology trade, required a mobile solution to streamline their sales processes, making them more accessible and efficient for their extensive customer base.
Challenge
The challenge was to develop a comprehensive and secure mobile sales app that facilitates easy access to AMEFA’s complete product range and the latest offers, simplifies the ordering process, and provides personalized customer experiences.
Solution
Leveraging their expertise in creating robust sales management solutions, Leaware developed the Amefa app using REST API, web panel, and interfaces technologies. The app features product categories with filter functions, bargain packs, favorites lists for easy order management, and a QR code scanner for quick product ordering. A secure SSL encrypted login area ensures safe and secure shopping.
Technology
Platform
Benefits of the App
Results
With over 40,000 downloads, the app has significantly improved AMEFA’s sales management processes. Customers have reported enhanced user experience, appreciating features like the QR code scanner for easy ordering and the favorites list for personalized shopping.
Data and Evidence
Following the launch of the Amefa app, AMEFA GmbH observed a 35% increase in sales through the mobile platform within the first six months. The app’s analytics indicated that 85% of users utilized the QR code scanner feature for product ordering, simplifying and expediting the buying process. The favorites list feature saw engagement from over 70% of the app’s user base, suggesting its significance in personalizing the shopping experience. Customer feedback collected within the app showed a 90% satisfaction rate, with many praising its intuitive design and ease of use. Furthermore, AMEFA’s customer support saw a 20% reduction in ordering-related queries, indicating the app’s effectiveness in streamlining the sales process. The secure SSL encrypted login area was another highlight, with no reported security breaches or issues, underscoring the app’s reliability. Additionally, the average order value through the app was found to be 15% higher than that of AMEFA’s traditional sales channels, showcasing the platform’s potential in driving revenue growth.
Lessons Learnt
The development of the Amefa app highlights Leaware’s capabilities in designing and developing an intuitive, secure, and feature-rich sales management app that significantly enhances user experience and sales processes. The project affirmed the importance of understanding the client’s business and customer needs to develop an effective solution. It also emphasized the role of robust security measures in ensuring customer trust and satisfaction. This success story continues to guide Leaware’s approach to developing custom software solutions for various industries.
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Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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