Year:
2015
Industry:
Automotive
Country:
Germany
Objective
Our primary objective was to showcase our ability to develop an innovative augmented reality (AR) application for the automotive industry.
Meet the Client
KIA Corporation is a multinational South Korean automobile manufacturer. It is the oldest and second-largest automaker in South Korea, with sales of more than 2.8 million vehicles in 2019. Headquartered in Yangjae-dong, Seocho-gu, Seoul, KIA is part of a broad network of subsidiaries under Hyundai Motor Company.
Historical Background
& Current Situation
KIA has always been on the forefront of technology and innovation in the automotive industry. To maintain their competitive edge and cater to a tech-savvy customer base, they decided to explore the potential of augmented reality for an interactive and immersive customer experience.
Challenge
The challenge was to develop a prototype AR application that could enhance customer engagement and provide a novel, interactive experience for users. The app needed to be capable of imaging virtual objects based on the image read by the camera, including videos, text messages, 3D objects, and photo galleries.
Solution
Leveraging our proficiency in AR app development, we used Metaio AR technology to create the AR Omnium App for Windows and Mac iOS platforms. The application was planned based on the existing Metaio AR SDK, but it brought in new features and capabilities that have not been implemented before.
Technology
Platform
Benefits of the App
The AR Omnium app provided a unique platform for KIA to enhance customer engagement through an immersive, interactive experience. By placing virtual objects in the camera’s view, the app offered users a chance to interact with KIA’s products in a new and exciting way. This augmented reality experience not only boosted customer engagement but also helped in visualizing KIA’s innovative design and technology.
Results
Though the app was initially launched for a limited number of KIA employees in Germany (approximately 100 users), it was met with positive feedback and reviews. This early success sparked interest in a broader roll-out of the app to enhance customer experience and engagement.
Data and Evidence
While the quantitative data is limited due to the prototype stage and the limited user base, the qualitative feedback from the users was highly encouraging. The app was appreciated for its innovative use of AR and the immersive experience it provided.
Lessons Learnt
Through the development of the AR Omnium app, we learned valuable lessons about integrating AR technology in app development, particularly for the automotive industry. The project reinforced our understanding that innovation and user experience are paramount in today’s tech-centric world.
In conclusion, the AR Omnium app project underlines our expertise in creating cutting-edge AR applications that enhance customer engagement and provide a unique, interactive experience. Through our successful collaboration with KIA, we have demonstrated our ability to deliver innovative solutions that meet the evolving needs of the automotive industry.
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Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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