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Year:
2014
Industry:
Social Network
Country:
USA
Objective
To demonstrate our expertise in developing a reliable and efficient application for gathering user feedback and interest data.
Meet the Client
Microsoft Corporation is an American multinational technology corporation headquartered in Redmond, Washington. Renowned for its software products such as the Windows operating system and the Microsoft Office suite, Microsoft also produces flagship hardware products like the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers.
Historical Background
& Current Situation
Microsoft, a multinational technology corporation, hosts a partner connect event annually for its clients. In order to better understand their clients‘ interests and subsequently connect with them, Microsoft sought to create an app that can capture this valuable customer data.
Challenge
The primary challenge was to create an intuitive and user-friendly application that could efficiently capture partner interests during the annual Partner Connect event. The application needed to collect feedback on a range of event topics, followed by additional questions for topics rated higher than 3.
Solution
Utilizing Xamarin and Azure Mobile Services, Leaware developed the Microsoft Partner Connect application. This app provides a platform for participants to choose their areas of interest and answer follow-up questions. Depending on the ratings given, if no topics are rated higher than 3, the app prompts questions on the highest-rated topic.
Technology
Platform
Benefits of the App
Results
With over 4 million downloads, the Partner Connect app has significantly improved Microsoft’s ability to collect and analyze user feedback and interest data during their annual Partner Connect events. This has led to more personalized follow-up engagements and has provided valuable insights for future product development.
Data and Evidence
The success of the Partner Connect app is demonstrated by its acceptance and usage by millions of Microsoft’s partners. The app’s ability to streamline data collection and provide personalized experiences has significantly improved partner engagement during Microsoft’s annual events.
Lessons Learnt
The development of the Partner Connect app underscored the value of understanding user interests and using technology to efficiently capture this data. It highlighted the importance of creating intuitive user interfaces and the impact that personalized experiences can have on user engagement. The project also reinforced the idea that mobile apps can be a powerful tool for enhancing engagement and data collection in large-scale events.
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Poland
+48 223781522
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Germany, Belgium
+49 24023893009
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United Kingdom
+44 2081900354
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Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
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Serbia
+38 1653980110
+38 163332268
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Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
Germany, Belgium
+49 24023893009
ask@leaware.com
United Kingdom
+44 2081900354
ask@leaware.com
Denmark
+45 21671778
ask@leaware.com
Poland
+48 223781522
ask@leaware.com
Serbia
+38 1653980110
+38 163332268
ask@leaware.com
Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł
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