Blossoming Efficiency with Digital Precision

Logo Roy Houff-02

Year:
2015

Industry:
Online ordering 

Country:
USA

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Objective

This case study demonstrates Leaware’s proficiency in developing an efficient and user-friendly online ordering system, tailored to enhance customer satisfaction and streamline the order placement and tracking process for The Roy Houff Company. 

Meet the Client

The Roy Houff Company is a reputable flower store in Chicago, Illinois, known for providing exquisite flowers for various occasions and events. They wished to improve their customers’ ordering experience and efficiency. 

Historical Background
& Current Situation

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The Roy Houff Company, a leading flower store in Chicago, Illinois, desired to offer an improved buying experience to its customers. They decided to transition from traditional phone and fax ordering methods to a more efficient and interactive online ordering system. 

Roy Houff mockup 1
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Challenge

The challenge was to create an online ordering system enabling customers to place and track orders seamlessly. The goal was to make the ordering process up to 5 times faster than phone and fax ordering and ensure 90% accuracy in new orders compared to fax ordering. 

Solution

Using web technologies, Leaware developed a comprehensive online ordering app for The Roy Houff Company. This app allowed customers to place orders swiftly and track their order status, creating a more streamlined buying experience. 

Technology

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Platform

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Benefits of the App

  • Efficient Ordering: The app enabled a faster and more efficient ordering process compared to traditional phone and fax methods. 
  • Order Tracking: Customers could track their order status, enhancing transparency and customer satisfaction. 
  •  
  • Increased Accuracy: The app helped to increase the accuracy of new orders, reducing errors compared to fax ordering. 
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Results

While the exact number of downloads is unknown, the results were positive. The app significantly accelerated the ordering process, increased order accuracy, and improved customer satisfaction through detailed order status notifications and ease of use. 

Data and Evidence

The new online ordering app has demonstrated significant improvements in order processing speed and accuracy. The ordering process is now up to 5 times faster than phone and fax ordering, and there is 90% accuracy in new orders compared to fax ordering. 

Lessons Learnt

This project reinforced the importance of digitizing traditional processes to enhance customer experience and operational efficiency. Leaware learned that careful planning, understanding user requirements, and integrating them effectively into the digital solution led to increased customer satisfaction and improved operational efficiency. This learning will guide the team’s approach in future projects of similar nature. 

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      Germany, Belgium
      +49 24023893009
      ask@leaware.com

      United Kingdom
      +44 2081900354
      ask@leaware.com

      Denmark
      +45 21671778
      ask@leaware.com

      Poland
      +48 223781522
      ask@leaware.com

      Serbia
      +38 1653980110
      +38 163332268
      ask@leaware.com

      Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
      Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł